In the latest episode, Matt Copeland and Chelsey Line are joined by industry leader Heidi Ellsworth, who brings over 25 years of experience in roofing sales, marketing, and community building. Heidi, a founding member of National Women in Roofing (NWIR) and partner at RoofersCoffeeShop, shares her career journey, insights on empowering women in roofing, and her vision for the industry’s future.
About Heidi
Heidi J. Ellsworth has dedicated over 25 years to the roofing industry and brings a wealth of expertise in sales and marketing. Since joining The Coffee Shops™ as a partner in 2015, Heidi has thrived on creating connections, building relationships, and developing strategies that support people, companies, and the broader roofing industry. Her top priority is her family—she works alongside her husband, Tim, and supports the impressive careers of her children, James, Annaliese, and Megan.
In addition to her role in sales and business development for The Coffee Shops™, she consults with the Roofing Alliance and has co-founded industry groups like NWIR and Roofing Technology Think Tank (RT3).
In this episode, Heidi discusses her work with NWIR, an organization that fosters a supportive network for women in roofing through mentorship and leadership opportunities. She also explores the contributions of the new generation, emphasizing that open collaboration and innovative thinking are essential for the industry’s continued growth.
Listen to this inspiring conversation with Heidi and learn more about her commitment to elevating roofing.
Watch here or listen on your favorite podcast platform:
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